However in any form, branding can be used to create brand familiarity among consumers in terms of brand recognition and brand preference (Papers4you.com, 2006). The advantage of using branding effectively is both for consumers as well as marketers. For instance it becomes easy for a customer to choose preferred brand among 1000s of other items just because of famous well recognized symbol, word or trade mark that can not be possible with out effective branding (Quester et al, 2001). For instance imagine you are driving down the road with hunger and suddenly you see a symbol ‘M’ on a sign board with red background and yellow font. It is not difficult to realize that McDonalds is waiting for you, easily manifest effective projection of McDonalds’ through brand symbol ‘M’. Similarly imagine buying a computer accessory and among thousands of unknown brands, suddenly you observe ‘Intel ®’ sign. A quick reminder will prompt that it’s a well known brand symbol that you observe common everywhere in media and at your own computer.

Now keeping these examples in mind, it is obvious that marketers can cash in such advantages as well (Papers4you.com, 2006). One best way to use word and symbols is while launching new products under same brand names (Quester et al, 2001). For instance, as every one is aware of ‘Coca Cola ‘ , any new soft drink introduced under this brand name has highly probable chance to achieve awareness and attention of coca cola lovers. Similarly it is quite often that no matter ‘ IBM’ entered in so many IT related services after initially famous for IBM computers but whenever you observe its trade mark of ‘IBM’ written in horizontal lines, consumer is not bothered about checking the background of the company. So as a result it also saves huge promotion costs that a company with less famous brand names and symbols needs to incur.

To conclude discussion, the outcome of effective branding can be seen in terms of ‘brand equity’ that is the value of a brand in terms of its perceived brand awareness, recognition, loyalty and associations from customers. To give the advantage of effective branding, the brand equity of the Coca Cola brand is valued $ 43 Billion, IBM brand at $ 18 billion and Kodak’s at $ 12 billion (Kotler & Armstrong, 1999).

References

Kotler, P & Armstrong, G, (1999), ‘Principles of Marketing’, Eight Edition, New Jersey: Prentice- Hall Inc

Quester, P, G, McGuiggan, R, L, McCarthy, E, J & Perreault, W, D (2001), Basic Marketing- A Managerial Perspective’, Australia: McGraw Hill Book Company Australia Pty Limited

Papers For You (2006) “P/M/457. What is successful branding?”, Available from http://www.coursework4you.co.uk/sprtmrk31.htm [19/06/2006]

Papers For You (2006) “P/M/270. A consistent brand identity can only exist as a result of a well planned advertising strategy, which has clearly stated communication effects and one which considers exposure to appropriate target audiences and positioning strategies. Discuss”, Available from Papers4you.com [19/06/2006]

Perreault, W, D & McCarthy, E, J, (2000), ‘Essentials of Marketing- A Global Management Approach’ International Edition, USA: McGraw Hill Companies Inc

Call girls in London offer romance to their punters and will spend one hour at a time with them for exchange of a fee. The fees for London escorts range from 130 pounds per hour to five hundred pounds per hour. The booking does not include the travel expenses or activities like dinner or theatre. The escorts with Lucy Bond are stuning, the beautiful escorts are hand picked by the call girl firm and have been hand selected for their brains. Looking for an Escort in London then call Lucy Bond.

The business is new to the UK capital and have outstanding rates available for new customers. The hot females from the company are all experienced and offer in calls at their house and out calls in your home.

Alcoa Inc. (NYSE:AA) announced today that it has agreed to acquire the assets of Fairchild Fasteners, a leading supplier of aerospace fasteners, from The Fairchild Corporation (NYSE:FA) for $657 million in cash. Fairchild Fasteners is one of the world’s premiere manufacturers of precision fastening systems and components. Its products are used primarily in the construction and maintenance of commercial and military aircraft.

“This acquisition will allow us to offer a more extensive product-line of aerospace fasteners and will enhance our ability to serve our global customers, particularly in Europe,” said Alain Belda, Chairman and CEO of Alcoa. “The temporary downturn in aerospace created an excellent opportunity to expand into an important market for Alcoa, advancing our strategy of focusing on value-added products.”

Fairchild Fasteners will be combined with Huck, Alcoa’s current fastening systems business, to form Alcoa Fastening Systems (”AFS”). Fairchild is a leading supplier of fasteners to the aftermarket for repair and maintenance of aircraft, a segment in which Alcoa has not been a major participant. Through combined research and broader product offerings, AFS will have an enhanced ability to be a technology partner, offering solutions to Alcoa’s major aerospace customers.

[…Truncated…]

Read the full article about Alcoa to Acquire Fairchild Fasteners.

About The Fairchild Corporation:

The Fairchild Corporation is a producer of protective clothing, helmets and technical accessories for motorcyclists. Fairchild Fasteners is a manufacturer for fastening systems and components for commercial and military aircraft. Jeffrey Steiner, the Chairman of the Fairchild Corporation, has led the company since 1985. Jeffrey Steiner was CEO of the Fairchild Corporation until earlier this year, when Jeffrey Steiner abdicated the position in favor of his son.

Now why is that?

In short, great brand names leverage our emotions. They resonate with the
experiential right side of the brain vs. the logical left lobe. And emotions carry more
motivational “charge” than logic. People buy emotionally and then justify rationally.
And because great brand names create mental “pictures” they equate to a proverbial
thousand descriptive words. They are the zipped files, the condensed soup, the
computer macros, that all expand and unfold in our minds every time they are seen
or heard.

Creating emotionally charged names requires knowledge, expertise and a knack for
wording. The first place to find positively charged names is in the words themselves.
Words have equity and that equity can be transferred into a company or product
name. For example, a company that wanted their customers to see their products
and services as fresh, new and exciting borrowed the emotional charge associated
with the word “virgin”. That’s how we have Virgin Airlines and Virgin Records. A
computer company demonstrated its fresh, friendly approach to the industry with
the consumable name Apple. A campy clothing company exuded adventure with its
name Banana Republic. An online job board wanted to impress employers and job
seekers with its massive listings… hence Monster. And need I mention Amazon?
Borrowing on the attributes intrinsic to a word or phrase is a natural way to instantly
instill emotion in a brand name.

But with more and more dictionary words being used, hoarded and trademarked,
what’s a company to do? Another way is to simply put familiar positive words into
unique combinations. Witness our previous example of StarBucks. What’s brighter
than a star or has more mass appeal than money? Does it say coffee? No, but it
sounds more appealing than “The Coffee Corral”. And more importantly, company
names rarely exist in a vacuum. They are on a sign above the store, or on a proposal
or on a business card being handed over by a salesperson. There is contextual
support that helps fill in the blank so the name doesn’t have to do all the literal,
descriptive explaining. That’s where a lot of companies err. They make the name
explain their category rather than evoke their benefits.

Yet another way of accomplishing this task is by creating a word that sounds “ish”.
When I say “ish” I mean it sounds like it matches the company or product- even if it
doesn’t make sense. An example you ask? But of course. My favorite is Viagra. It has
the “V” of vigor and vitality, plus the “iagra” of Niagra. While not an existing word, it
plays on existing, familiar parts and patterns of speech that create a natural flow to
the name. Hence the name Viagra is, in my book, “ish”. It fits the product and the
category. Cialis doesn’t. Which means Cialis will have to buy the emotional bond
with lots of emotion-rich (and expensive) advertising. It can be done, but it will cost.
A whole lot.

Borrowing existing word equity, creating unique combinations and inventing “ish”
words. Just three of the ways to develop a great brand name. Try each of these
techniques and if you can’t come up with a name, ask a really good Scrabble player!

Phil Davis - President, Tungsten Brand Marketing

Phil’s life goal of “creating environments where people thrive” reflects his desire to
assist in personal, professional and business growth. Phil founded and ran a full
service ad agency for over 17 years and now works full time as a business naming
and branding consultant. Phil resides with wife Michelle and four energetic offspring
outside Asheville, North Carolina.

For more information visit: PureTungsten.com

Email: Phil@PureTungsten.com

Done well, corporate naming can be one of the most powerful assets in a company’s branding arsenal. A great company name can support, energize and leverage your brand. The right name will also create strong competitive separation while at the same time establishing a bond of trust and loyalty with your target market(s).

Given the critical importance of selecting a great company name I’m always amazed at the haphazard approach that many organizations use in their methodology (or lack thereof) when creating a name. There are basically two paths a company can travel when creating a name, they can create it internally or they can collaborate with a service provider. Both options are assessed below:

1. The Do it Yourself Approach: In all but the rarest of circumstances companies that attempt to develop a name internally usually do themselves a disservice. Names should not be developed in a vacuum. I have seen pride of authorship create many a naming train wreck. Just because it is your idea doesn’t necessarily mean it’s a good name.

Naming is a competency that spans mediums, cultures and geographies. Naming is equal parts art, science, linguistics, strategy, competitive positioning, research, business intelligence, marketing, branding, creative, intellectual property and above all else talent and experience. If you can’t honestly say that your company possesses all the aforementioned capabilities then you should not organically pursue naming.

Even if your organization possesses the aforementioned abilities you may still want to think twice when you consider the fact that companies like Disney, Coca Cola, Microsoft, Time Warner, ABC, MTV, Apple and many others outsource naming to experts. There is something to be said for third party objectivity.

What about cost you say? If you think you can’t afford a professional naming firm think about all the money you’ll spend down the road trying to breath life into a bad name, the future cost of a rebranding initiative, the legal fees you’ll spend defending an intellectual property infringement claim when it turns out that you’re using someone else’s name, or the fact that you can’t do business in foreign market because the name you’ve chosen happens to be an expletive. It just pays to get it right the first time.

2. Select a Third Party Naming Expert: Your second option is to outsource naming. For all the reasons noted above the undisputed best practices approach to naming is to hire a third party expert. The tricky part associated with this method is determining what it is that actually constitutes an expert. For if you select the wrong firm all the negative aspects of the do it yourself approach referenced above will also apply here.

Let’s start by defining who does not qualify as a naming expert. While there are clearly exceptions to any rule of thumb, generally speaking graphic designers, printers, PR firms, logo shops and yes even many advertising agencies don’t qualify as naming experts. They may dabble in the practice, but you’ll find that it is rarely a competency.

Complicating matters even further is that many firms who profess a competency in naming are simply not very good at it…Just for kicks and giggles let’s put some naming companies under the magnifying glass and see what they’ve done for themselves…

The Avant-garde firms: Avant-garde is defined as way out or ahead of its time. Firms that fall into this category tend to confuse off the wall and ridiculous with being creative…Trust me when I tell you there is a big difference. Point in case: The first thing that comes to mind when I see “A Hundred Monkeys” is what were these guys smoking when they came up with that name? A Hundred Monkeys is a naming firm that created the name “Alfalfa” for a tax and financial planning firm; Go figure…Firms that try so hard to be cool at the expense of all the other critical factors that go into creating great names should be avoided.

The Completely Predictable and Boring Firms: Firms such as “The Naming Firm” clearly understand relevant association, but there is a certain lack of creativity in this name, don’t you think? Firms that have no sense of flair should be eliminated from the search as well. There is no need to make sacrifices when it comes to selecting the right name. It is possible to be relevant, associative, creative, memorable, and distinctive.

The trick to selecting a great naming firm is to avoid the extremes represented by the firms mentioned above. There are two main factors to focus on when selecting a naming firm. The first is to find a firm who has a portfolio that is really good. Their work should reflect a variety of styles that demonstrate relevancy to the industry they were created for. This type of diversity of work history will give you a better chance of ending-up with a style that is compatible with what you are trying to accomplish. The second is to find a firm that is very collaborative. They should spend time getting to know your company, your industry, your competitive value propositions and your vision. Great naming firms achieve success based upon their ability to align their talent with the client’s vision.

Now that you are armed with what to look for in a naming firm, Part 2 of this series will discuss the elements contained in great names.

Mike Myatt is the Chief Strategy Officer at N2growth. N2growth is a leading venture growth consultancy providing a unique array of professional services to high growth companies on a venture based business model. The rare combination of branding and corporate identity services, capital formation assistance, market research and business intelligence, sales and product engineering, leadership development and talent management, as well as marketing, advertising and public relations services make N2growth the industry leader in strategic growth consulting. More information about the company can be found at http://www.N2growth.com.

Hair transplantation surgery is a controversial business. In 1996, Bosley Medical
Group settled a lawsuit leveled against it by the district attorney of Los Angeles for
nearly $650,000. The attorney general alleged that the company had engaged in
“dishonest and harmful advertising” about its services. Specifically, the attorney
general said that before and after photos of hair restoration surgery were
misleading and that the amount of pain the procedures caused was minimized.

Despite these allegations, Bosley Medical Group continued to attract clients. And, in
August 2001, the firm was sold to the Aderans Group, a Japanese wig manufacturer,
for $45 million.

How can we explain consumers’ continued uptake of hair transplant surgery,
despite the risks and uncertain results associated with the procedure? The success
of the hair restoration business can be partially attributed to the power of emotional
branding.

Continue reading for an overview of emotional branding, an analysis of how it drives
hair replacement surgery sales and how pharmaceutical companies have employed it
in product advertising. The final section provides guidance on how you can utilize
emotional branding to boost uptake of your products and services.

Emotional Branding: What Is It?

Emotional branding refers to marketing communications activities that seek to
connect a brand to specific consumer feelings and emotions. Marketing expert Marc
Gobe has suggested that successful emotional branding “brings a new level of
credibility and personality to a brand by connecting powerfully with people at a
personal and holistic level.” Gobe cites Ben & Jerry’s, Nike and MTV as a few of the
brands that have successfully identified their customers’ most basic needs and
moved to satisfy them.

Emotional Branding and Hair Replacement Surgery

Drs. James Harris and Emmanuel Marritt, authors of “The Hair Replacement
Revolution,” have asserted that men unconsciously associate hair loss with death.
Specifically: “Loss of hair = Loss of youth = Inevitable aging = Death.”

The powerful emotions associated with hair loss are significant drivers of behavior.
Hair replacement surgery marketers have learned to leverage these emotions. Their
advertisements suggest that hair restoration surgery is a safe, highly effective
procedure that can forestall death. This brand of emotional marketing speaks to
the most basic of human desires: long life and prolonged physical attractiveness.

The emotional branding associated with hair transplant surgery has driven sales of
procedures despite their expense, uncertain results and safety concerns. It appears
that the procedure’s ability to mask the appearance of aging is enough to convince
people to undergo it - in spite of the risks.

Emotional Branding and the Pharmaceutical Industry

While the hair transplant industry has successfully utilized the power of emotional
branding, pharmaceutical companies have had mixed results with this marketing
tactic.

Traditionally, pharmaceutical marketers have sought to differentiate medications
according to their functional attributes. For example, Kos Pharmaceuticals has
differentiated its cholesterol medication, Niaspan, by focusing on the fact that it
significantly raises “good” or HDL cholesterol. Other cholesterol medications like
Lipitor primarily lower “bad” or LDL cholesterol.

Since 1997, pharmaceutical companies have increasingly used DTC (direct-to-
consumer) advertising to tout the emotional benefits of their medications to
patients. Some of these benefits include increased vitality and mobility (anti-pain
medication Vioxx), freedom (allergy medication Claritin) and empowerment (acne
medication Differin).

The pharmaceutical industry has been roundly criticized for its advertising efforts.
Critics have suggested that DTC advertisements have boosted sales of expensive
drugs. In addition, they have noted that some heavily advertised medications have
been proven unsafe. Commercials for Vioxx, which Merck removed from the market
in 2004, have been cited as an especially egregious example of irresponsible
pharmaceutical marketing.

Pharmaceutical marketers have responded to calls for more responsible DTC
advertising. In August 2005, the Pharmaceutical Researchers and Manufacturers
Association (PhRMA) announced new industry guidelines. A key objective of the
recommendations is to educate patients more effectively about the benefits and
risks of medications.

These developments have prompted significant changes in the tone and tenor of
recent pharmaceutical advertisements. In general, advertisements have begun to
feature physicians and other health care professionals more prominently. In
addition, some commercials have focused more on increasing consumer awareness
of a disease state than promoting a specific product.

This adjustment in advertising strategy can be viewed as another form of emotional
branding. With the headlines filled with news about product withdrawals and
lawsuits, the industry has concluded that people want reassurance. The primary
emotion that the new advertisements convey is security. Manufacturers want people
to feel comfortable about taking a medication. One way to do this is to ensure that
information about the risks and benefits of medications is clearly communicated.

Emotional Branding and You

Organizations of all types can benefit from emotional branding. The more people
associate a product or service with a positive emotion, the more willing they will be
to rely on it. For example, after the tsunami and Hurricane Katrina, the American
Red Cross received the vast majority of donations. People may have felt secure
supporting the Red Cross’s efforts because they trusted it. They believed that the
organization would deliver what it promised.

However, recent developments indicate that the Red Cross’s brand reputation is at
serious risk. In December 2005, Congress began investigating allegations that the
organization was slow to respond to Katrina and provided uneven service —
especially to African Americans. It will be critical for the Red Cross to quickly
address the concerns of its constituents and Congress to maintain its position as
one of America’s preeminent service organizations.

Following are some ways to strengthen the “emotional quotient” of a brand and reap
the benefits of emotional branding.

* Focus On The Customer: Customers respond well to brands that establish
partnerships based on mutual respect. Organizations should respect customers’
boundaries and respond to their needs.

* Fulfill The Customer’s Desires: Try to associate your product or service with a
customer’s desires rather than needs. For example, a customer needs a car to get
from point A to point B. However, they may desire a car that will make
them feel different, flattered or important. To be more successful, fulfill your
customers’ desires.

* Be Trustworthy: Deliver on your brand promise: Be what you say, and say what
you mean. This builds trust and trust drives uptake.

* Build A Relationship: Customers like to feel that those they are dealing with care
and respond to their needs and desires - both stated and unstated.

Emotional branding is a powerful and useful tool. When applied correctly, it can
boost uptake of your products and services and help you establish a stronger bond
with your customers.

(c) 2006 Fard Johnmar

Fard Johnmar is founder of Envision Solutions, L.L.C., a full-service healthcare
marketing communications consulting firm. Envision Solutions provides
innovative products and services to not-for-profit and for-profit
organizations. Envision Solutions’ goal is to make our clients more efficient
and successful. For information about how Envision Solutions can help you
please visit http://www.envisionsolutionsnow.com.

In other words, the mortgage is a security for the loan that the lender makes to the borrower. Many of these fees are fixed but some can be negotiated.

See mortgage loan for residential mortgage lending, and commercial mortgage for lending against commercial property. While a mortgage in itself is not a debt, it is evidence of a debt of 8 percent. In most jurisdictions mortgages are strongly associated with loans 4 percent secured on real estate rather than other property and in some cases only land may be mortgaged. Arranging a mortgage is seen as the standard method by which individuals and businesses can purchase residential and commercial real estate without the need to pay the full value immediately. Some will quote you precise, competitive rates 10 percent. And of course, each loan and each borrower are different. Different lenders charge different fees.

Translated it says: Woon je in Hillegom of Ferwerderadiel en heeft u BKR’ Lenen met zonder BKR is nergens zo eenvoudig. Haal snel een nieuwe caravan met lenen met negatief bkr toetsing, 123549 euro is geen enkel probleem om te financieren. Van Arnhem tot Haarlem, financieren met zonder BKR is hier geen enkel probleem.

Brokers work with many mortgage bankers and, as a result, can sometimes find slightly more competitive rates 11 percent perhaps lower but dealing directly with a mortgage banker can move a loan along more quickly. Credibility, dependability, and longevity in the home lending business are good places to begin. It is a transfer of an interest in land, from the owner to the mortgage lender, on the condition that this interest will be returned to the owner of the real estate when the terms of the mortgage have been satisfied or performed.

Start with credibility. It’s not easy to know if the prices quoted by lenders are reliable. See which lenders are charging fees 9 percent and for how much. Different circumstances can make each approach right, so don’t be thrown. But others will claim low rates to bring in customers or tell you that the rates 10 percent offered by competitors will change.

Managers work in increasingly challenging circumstances and workload seems to ever increase. There are opportunities to use the capabilities of each and every one of those who work with them. Yet many managers struggle on, carrying the burden until finally, that straw comes along which breaks the camel’s
(aka manager’s) back.

So what happens? Well, managers choose not to give tasks away, for several reasons.

• The manager may feel obliged to do most of the work - after all, that’s what he believes he’s getting paid for.

  There is a knowledge gap.

• He may not wish to let go of some workload because his role would then be ‘let go’, so makes himself look very busy and thus indispensable.

  There is a confidence gap.

• The manager doesn’t have the skills to work closely in collaboration with his people and gradually allow them the trust to get on with it and get it right.

  There is a skills gap.

Learning that management is about having a clear ‘Whats’ about the organisations vision and goals and then enabling individual and team capacity to come up with creative and delivering ‘Hows’, is hard for some managers. They are the ones who complain that there is too much to do; that senior management demands are unreasonable. Giving work up is vital. There is now no knowledge gap.

Management is about letting go of some of the stuff to be done, trusting your people, once given clear criteria and goals and getting on with the true role, developing others, designing growth possibilities and being pro-active and not a fire-fighter. Slowly, they get it more and more right. Their results are better and better. There is now no confidence gap.

Providing all the training sessions in the world, won’t make a jot of difference if the manager is not ready for learning and development. Sometimes, hand-holding works, with the support of a mentor or an off-line coach. They learn in a safe place and get better. There now no skills gap.

Gradually, the knowledge, confidence and skills combine to generate a better manager, team and business performance. Organizations can take the lead in helping managers get this right. It is worth it.

Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, http://www.coaching-businesses-to-success.com

The best exercise for kids is to get moving. Develop some fun fitness ideas for kids. We’re not talking about body building or abandoning them to the treadmill for a half hour each day. If it’s not fun, they won’t do it.
In a previous article, The Epidemic of Childhood Obesity, I talked about how childhood obesity can be prevented. And honestly, it most cases it can be prevented. But, we can’t put our kids in front of the computer, television, and PlayStation for entertainment and then scratch out heads wondering how they became overweight.

On top of that it’s more common that physical education is being pulled out of the schools. Between no exercise at school or home, where are our kids going to get exercise? I’ve covered the problem. Now, lets talk about solutions.

Small children are probably the easiest (ages 3-7):

• Take them to the park for an hour rather than planting them in front of the TV. This is a great time for you to have some time with your kids and let loose yourself. Trust me, they grow up before you know it.
• Play Duck Duck Goose, Mother May I, Simon Says..remember those games?
• Get your kids involved with soccer, little league or any other team sport. It’s great for them to learn to be a part of a team.
• If you have a YMCA they usually offer fun programs for kids.
• Come up with some basic exercises to do with them. Exercise as a family.

Older children (ages 8-11)

• The YMCA (no, I don’t work for the Y) is still a great place to kids at this age.
• At these ages you have more options for team sports
• Summer Camp or Boot Camps.
• Specialized Fit Kids programs. Many personal trainers are now offering programs (as I will Summer 06) especially for kids.

• Shoot some hoops together
• Swimming lessons
• Hiking

Tweeners and above (age 12-up)

• Keep your kids involved in some type of sport. It’s when they get bored they start getting into trouble. Two enthusiastic thumbs up for the team!
• Cheerleading
• Skate boarding
• Surfing

Start your kids out young with exercise. If it has become a part of their normal every day life, chances are that they will keep the good habits that they have developed. Get your kids moving and eating right. Another one of the best exercises for kids is to learn self-discipline and self-control. Your kids are going to feel better, look better and have a healthier self-esteem.
Have fun with your kids and have fun with fitness!

Phyllis Ward is an author, speaker, online fitness coach, and trainer. She consults with clients by phone or in person. For more information about Phyllis or her services please visit http://www.godstemple40.com. You may contact her by email at phyllis@godstemple40.com.

Ideally an eBay membership site would guide you though everything you need to know from registering on eBay to becoming an eBay powerseller. So, Firstly the most important two questions I’d ask are:

1) Who’s behind the site?

Anyone can claim to be an eBay expert, but there are truly only a few people who have had a positive effect on my eBay auctions - Brian McGregor, Mark Kenny, Tim Knox to mention a few names. There a lot of other people out there - claiming to be experts who I found offered recycled material with is not really relevant or even upto date.

So before I’d join any eBay membership I’d ask the following questions.

a) What have you done on eBay & what did you sell?

b) Are you still trading on eBay?

c) When did you register on eBay?

d) Is your information relevant to my local eBay or only useful to eBay.com?

e) Can I see your eBay feedback ranking?

f) What’s included in my membership fee?

g) How long has your site been running?

These should give you a pretty good idea of what the sites like. Also, see how long you have to wait before you get a response back as this will be a good indication of the service you’ll receive.

2) Membership Fee?

How much do you expect to pay or more importantly how much do you expect to make? If your membership fee is $197, that’s not a problem as long as you learn enough to make that back.

I’ve paid thousands before for courses & membership sites & it’s not been a problem as long as you put into action what you learn to make that membership fee back - Otherwise you might as well throw that membership fee away.

Also, be clear to find out if the fee is a one-off fee, a re-occuring annual fee or a re-occuring monthly fee. Can you pay via paypal or only via credit/debit card & also find out if it’s possible to cancel or is there a minimum term to membership.

Trinity Tooke specialises in running eBay related turnkey websites. You can see her blog at: http://turnkeywebsites.blogspot.com/