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Archive for the 'Marketers Den' Category

Tradeshow Promotional Product Giveaway Tips

Pre- Tradeshow Marketing. Begin marketing your tradeshow prior to the trade show date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth.
Know your tradeshow booth visitors. Greet each tradeshow […]

Direct Mail 04: Finding a Niche Market for Your Product or Service

The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. Niche is pronounced neesh and nitch, the first more highly regarded in England. The US pronunciation is always nitch. A niche market can make you rich […]

Marketing Strategies - One Thing You Can Do Tomorrow for Free and Feel the Results Immediately!

I’ve had some very interesting meetings over the last couple of weeks with organisations that, on the surface, seem to have it all together. They are well branded names, they seem to have the right people in the right seats on the bus, they pay well, they do all they can to develop their staff, […]

Small Business Marketing Help #1: The Diary An Angry Ad-Man

This week something unbelievable happened. Monday was the first day of a brand new radio campaign for a brand new client. I won’t name the client, the station, or even the market this happened in.
Due to budget restraints on the client-side, the spot was produced by the station (read free). Of course the script […]

A USE FOR JUNK MAIL

Junk mail works.Why does it work?How does it work?
These are very important questions.
To make it work, it has to appeal to the emotions.They have to make claims that inspire you to click on that ‘yes’ button.They inspire you with tales of what you could do with all that extra money.Clear all your debts.Pay off your […]

3 Affiliate Marketing Mistakes To Avoid

Many people with the best intentions fail at affiliate marketing because they fail to recognize some common mistakes in their strategy. The worst part is that most of these key mistakes occur long before the affiliate page is written and the links inserted. Here are 5 major mistakes to avoid in your affiliate marketing ventures. […]

Creating Keyword Specific Doorway Pages - A Step By Step Gui

If you’re doing business on the Internet then you know the importance of ranking high in the Search Engines. The competition is fierce, but it can be done. What I am about to reveal to you will increase your traffic immensely, but it must be done correctly. The goal is to create powerful doorway […]

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Indeed, one would not survive a day without the other which is why in many smaller […]

Guideline to Hiring an Email Marketing Company

A common practice in today’s e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. Once again, email campaigns are a viable marketing tool in the […]

Working Effectively With Safelists

Safelist Advertising At Its Optimum:
If you’ve been on the Internet for any time at all, you’re probably already familiar with the term “safe list”. It refers to any mailing list where the names and email addresses have been added with the viewer’s expressed permission.
There is a chance that individuals who joined a particular Safelist do […]