You hear the word voice-over banded about a lot, but it helps to understand what people mean by the term voiceover. Basically, a voice over is the voice of an undetected speaker. Voiceovers may be talking on the radio or on a tv documentary for example. They are typically used in advertizements on a […]
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.
Some organisations invest fortunes in this endeavour but there’s nothing stopping any of us from doing the same at a fraction of the cost.
Today I’ll introduce you to a simple, low-cost, branding process that will magnetise your […]
Voice over jobs are currently going to non-union actors.
There’s lots of voice-over work out there for new voices waiting to be discovered.
1st, let’s examine the different voice-over vacancies that are accessible out there:
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Business Voice Over Jobs - Industrial voiceover jobs include radio spots however also voice-overs for on-camera commercials that run on TV and […]
The strongest and longest lasting brands branch off of an
existing category. Branching takes patience and time.
There are two speeds for launching a brand, each one with
its own pros and cons.
Speed A, like a hot air balloon, takes a long time to
prepare before the actual launch. PR, media marketing,
favors A. Longevity success favors […]
Online sales are becoming an ever more significant segment of the country’s retail sector, says Jeffrey Grau in his June 2006 report, US Retail E-Commerce. eMarketerCom magazine concurs, estimating an annual average increase in retail e-commerce sales of 18.6% between 2005 and 2009.
E-shoppers are not only spending more, but Grau says they’re also buying different […]
Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal pleasantries to discussing the ending of one of the most storied names in the automotive world: Oldsmobile. Gathered together in a separate room, the eight men and one woman were tasked with […]
In certain cases the company name itself is used as a family brand name under which varied products of the company are marketed. This process is called corporate branding. Corporate branding is resorted to only when the company is confident that lending the company name to its products gives a better identity for the products. […]
I have never been a fan of Paris Hilton.
I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, “Skank.”
I saw Paris condescend to the working class farmers of America, and I didn’t like it at all. So I decided not […]
A corporate logo is actually a part of a brand entity. It is something in which it’s shape, color and typeface are all different from others in a similar market. An effective logo has to be one that is recognized instantly, while evoking some emotional response to the public. The well-designed or professional logo always […]
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and […]