Here are a few tips on what you should take in consideration before choosing a company to design your logo.
1- It’s very important to understand that different design companies offer different kinds of service. If you’re starting a new business or have a small website you shouldn’t spend hundreds of dollars purchasing your logo from […]
When creating a truly great company name, the number one consideration should be the level of “engagement.”
“Engagement?” you ask incredulously.
Yes… engagement.
While there are all sorts of naming strategies… metaphors, acronyms, coined/
invented, key attributes, positive connotations, etc., the one common denominator
that separates the mediocre from the memorable, is the degree to which the name
[…]
Not everyone has the ability to spend millions on advertising and become a household name. Especially when you’re just starting out, but you do want customers to remember your brand first whenever they think about a product you make. So how do you brand yourself like Coke, Nike, Yahoo, KFC, or Dell? Here are 3 […]
I’m always seeking fun and creative ways to market my clients,
and myself so I just couldn’t overlook this opportunity. Chase’s
Calendar of Events has chosen January 30 as this year’s day when
Americans should stop and appreciate the uniqueness and
versatility of Bubble Wrap®.
Even more interesting is that Bubble Wrap® was invented as
plastic […]
In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend messages to mobile phones to promote a product […]
The recent “Got Milk?” TV spot produced by Goodby, Silverstein & Partners has been
under fire by Major League Baseball for making light of the steroid conflict within
the league. The scene opens upon a player who was pulled from the game for
“testing positive for a performance-enhancing substance.” The substance turns out
to be […]
In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become the first choice of any buyer?
Gone are the days when companies in India more or less operated in a monopolistic environment. Post liberalisation has not only led to an […]
Now that everyone has conformed to Living Your Brand on the Web, Part 1, it’s time to add a couple of tweaks that will further reinforce your brand.
Tweak #1: Your Signature File
A signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective […]
The world is not waiting for you…or your product or service. Or your firm. Or your firm’s message. They’re getting along just fine without you. Until you give them a reason to think otherwise, it’ll continue that way. This isn’t news, though. That’s why you advertise and market. But so does every other business out […]
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.
Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ […]